Thanks to technology, the world is a lot smaller than it used to be. We have access to anything we want via the internet, we can easily communicate with each other no matter the distance or location of individuals.

Because of this globalization, we can now have consumers, clients, readers, followers, subscribers, visitors, collaborators and connections from just about anywhere.

According to a 2020 study, 75% of consumers want product information in their native language, 40% won’t buy in another language, and 65% prefer content in their native language.

That means any brand looking to expand globally needs to think about translating their content, because the language that you offer on your website, app or game can have a big impact on your business.

Localization is vital for businesses, individuals and organizations that aim to expand their reach into international markets, audiences and opportunities.

Localization services are used to adapt content, products, and services to suit the cultural, linguistic, and functional requirements of a specific target audience or market. The localization process goes beyond simple translation and involves modifying content to ensure that it resonates with the target audience, reflects their preferences and local culture, and is effective within their specific region.

The goal of localization is to make your website, products, apps, games or services appear as though they have been created mainly for the people in the target market.